The ATRG in collaboration with project partner QinetiQ have designed shoelaces that light up and flash. It is envisioned that the laces could improve safety for joggers and cyclists at night by increasing their visibility. The laces, shown above, each contain 24 LEDs, with the flashing pattern controlled by a small microcontroller discretely integrated into a silicone pod at the side of the shoe that also includes the battery. This research has been heavily reported on by the media, including major national newspapers such as the Daily Mail and The Times.
Manufacturing Electronic Yarns 