Since the start of the project there have been a number of press releases prepared by the Nottingham Trent University press office relating to the project and the development of the E-yarn technology. Details of the project and related research being covered by the press since the start of the project is listed below.

Shoelaces that light up to increase safety for joggers and cyclists

A press release entitled ‘Shoelaces that light up to increase safety for joggers and cyclists‘ reported on a prototype developed by the The ATRG in collaboration with project partner QinetiQ. The prototype was reported on by the following news outlets:

National newspapers

‘Ruby slippers for night-time runners: Glowing LED shoelaces that light up with a click of the heel promise to make joggers more visible to traffic‘ by the Mail Online (Daily Mail).

‘LED shoelaces can guide you home in a flash‘ by The Times.

‘Bright Sparks’ by The Sun.

Interviews

BBC Radio Nottingham

GEM106

talkSPORT

Radio and television

BBC Radio Cambridgeshire

BBC Radio Somerset

BBC Radio Foyle

Radio X

Sky News

Articles

‘Nottingham Trent develops LED-embedded laces‘ by Textile Evolution.

‘Illuminating shoelaces increase safety for joggers and cyclists‘ by Innovation in Textiles.

‘Shoelaces that light up to increase safety for joggers and cyclists‘ by Footwear Today.

‘Light-Up Shoelaces Will Keep Cyclists and Joggers Safe in Traffic‘ by Auto Evolution.

‘Light up shoelaces keep runners safe at night‘ by Female First.

‘Flashing LED shoelaces that activate with a click of the heel are created by experts‘ by Express Digest.

‘LED shoelaces boost runners’ visibility‘ by Sports Textiles.

‘Ruby slippers for night-time runners‘ by kNEWSy.

‘Flashing LED shoelaces that activate with a click on the heel are made by experts‘ by WhatsNew2Day.

‘Invented luminaries to increase safety for runners and cyclists‘ by Vinatex Southern Corporation.

‘Flashing LED shoelaces that activate with a click of the heel are created by experts‘ by BusinessFast.

‘LED shoelaces boost runners’ visibility‘ by World Footwear.

‘Shoelaces that light up to increase safety for joggers and cyclists‘ by About Manchester.

‘Flashing LED shoelaces that activate with a click of the heel are created by experts‘ by Tech Register.

‘Flashing LED shoelaces that activate with a click of the heel are created by experts‘ by Amed Post.

Mentioned in articles

The LED shoelaces were reported on in a market research report by Brandessence. The related press release mentioned the shoelaces and the ATRG and was reported on by PR Newswire. This story subsequently featured on a number of online platforms including those listed below:

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Startup Dope.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Night Helper Blog.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Ashley Yeen.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by The Forward Cabin.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by A Rain of Thought.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Mom Blog Society.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by My Silly Little Gang.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Tickertech.com.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ by Cision PR Newswire.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by One News Page.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by NewsBlaze.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Magazines Today.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Castle Cove Investments.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Startup365.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Retail Technology Innovation Hub.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Skål International.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Skål USA.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by The Luxury-Chronicle.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by BumbuUp.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Lifestyle Daily.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Tactics.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Mystery Shopping Teacher.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Forefront Media News.

‘9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Latin Biz Today.

‘9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Mpelembe.

‘9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by New Delhi Times.

‘9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Sangri Times.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by DIY Active.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by OTT Travel.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Property Aspects Magazine.

‘At 9.2%’At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by EBuisiness Blog.

‘At 9.2%’At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Run the Money.

‘At 9.2%’At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Cori’s Cozy Corner.

‘At 9.2%’At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by TechFruit.

‘At 9.2%’At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Fitness Trainer.

‘At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Suncoast News Network.

‘At 9.2%’At 9.2% CAGR, Smart Shoes Market size to hit USD 285.1 Million by 2028, Says Brandessence Market Research‘ reported on by Spoke.

Project to pave way for first wearable textiles computer

Following a press release entitled ‘Project to pave way for first wearable textiles computer‘, the project was reported on by the following news outlets:

Interviews

‘Clothed in Power: The potential of E-yarns‘ by Electronics Magazine.

‘Research team at Nottingham Trent university work on putting ‘computers’ in your fabric‘ by cbjtarget.co.uk.

‘The Development of ‘E-yarns’ Paves the Way for a New Class of Wearables‘ by Electronics Point.

‘Nottingham Trent University to embed electronics into yarns’ by the World Textile Information Network.

Articles on the press release

‘Project to pave way for first wearable textiles computer‘ by Electronic Specifier.

‘Nottingham Trent University project to create first fabric-embedded computer‘ by Electronics World.

‘Nottingham Trent University works on wearable computer‘ by Fashionating World.

‘Project paves way for wearable textiles computer‘ by Innovation in Textiles.

‘Project paves way for wearable textiles computer‘ by Knitting Industry.

‘Trent Tales’ by the Midlands Business Insider.

‘Project looks to pave the way for first wearable textiles computer‘ by New Electronics.

‘Project paves way for wearable textiles computer’ by Nottinghamshire in Focus.

‘Project paves way for wearable textiles computer’ by PCIAW.

‘Wearable computer research gets £1.3m boost‘ by Textile Evolution.

‘Project paves way for wearable textiles computer‘ by What’s New in Electronics.

Other press exposure

‘E-textiles: Pipe Dream or Future Reality?‘ by All About Circuits mention E-textile research by the ATRG in their article. The article includes an image of the light up shoe laces.

‘E-fibers and yarns have haptics and security applications‘ by the Industrial Fabrics Association International mentions and shows the vibration sensing E-yarn developed by the research group.